Effective email marketing campaigns still work.
Email can still be a great way to connect and create interest with your customers. It is an effective online marketing tool as you can create schedules and programs that can be utilised as a long-term strategy.
It is true that our attention span is getting shorter and our tolerance for people intruding into their space, their personal mailbox.
When you are focused on delivering great service and valuable information that helps out your prospects or customers you will see far better results.
Email marketing l is still a very effective and cost efficient method of online marketing. To be most successful you need to put the time and effort into targeting the right audience and crafting your message for the greatest impact.
Get permission first
You will get much better engagement when you get permission first.
We all like to feel respected and valued, particularly with those who are trying to get our attention.
It’s important to remember the WIFM (what’s in it for me) questions that you will encounter when working to engage your target audience.
There are some simple and effective ways to build a list that your prospects have “opted into”.
It’s customary to start building a relationship and then you can find an appropriate enticement that will have your audience trusting you and willing to hand over their contact details.
We can help with finding appropriate offers that you can provide to build your email list.
Tracking and measuring
Email marketing campaigns should always be tracked and measured. The software programs that you can utilize to deliver your messages can show you how effective your campaign is.
There are also methods such as split-testing that can be used to to constantly improve on the effectiveness of your email marketing.
Contact YMarketing on 07 5641 4148 or 0477 312 120 for more information.